Make Sense of Your Data and Unlock the Secrets to Growth

Find metrics that matter. Discover how to leverage data to drive product success. The answers for growth are in your data, you just need to learn how to look for it.
Problem

Modern teams are data-rich but insight-poor

Despite modern product teams collecting lots of data, most teams don’t know what to do with it. Their analytics tools are churning out data, but they're silent on the 'how' of leveraging this data for tangible growth; they’re data-rich but insight-poor.

They're equipped with numbers but are navigating blind when it comes to actionable growth strategies, leave their feature decisions to intuition, experience, or biased data cherry picking.

Achieve data-driven growth
This is why I began writing Growth Analytics. This book is more than a guide about product analytics; it is a playbook for achieving growth. It’s not just about understanding what your data says; it’s about knowing what to do with it.

By the end of the book, you’ll understand your product and user health better, how to read your data better, and how to achieve data-driven growth.

Topics covered

We cover everything you need to know to run your product the data-driven growth mindset.

Learn the most important metrics to track

Understand why being gut-driven is a bad strategy

Learn proven growth hacks, tactics, and strategies

Learn why the scientific method is the best strategy for growth

Find the metrics that matter to specifically your company

Design the perfect data dashboard for growth teams

Learn what measurement tools to use

Understand how to transfrom into a data-driven company

Find your North Star Metric

See how to experiment like a growth professional

Know when you've reached Product Market Fit

Understand the common data pitfalls

Figure out what caused your metrics to go up or down

Learn statistical concepts that matter for growth

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About the Author
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Created by Product Analytics and Growth Expert, Shoin Wolfe

I'm Shoin Wolfe. From startups to enterprises, I've helped companies fix their product metrics, find growth-driving data insights, make their product teams data-driven, and create growth experiments that move the needle. I do most of my growth and analytics advising through my firm Shoka Sonjuku.
I also co-founded Tokyo Tech Meetup, Japan's biggest international tech meetup group.

Companies I've helped grow

Get the Growth Analytics book

This is the work in progress edition: I'm releasing new pages each week.
WHAT'S INCLUDED
Get access to the current version of the book via Notion
Get weekly updates with new pages
Get access to the google drive of my personal favorite growth tactics

Growth Analytics: Work in Progress Edition

$45
Pay once, get all updates
Receive the finished copy of the e-book when it comes out
7 day money-back guarantee
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Subscribe to get the Growth Analytics book for 50% off when it comes out

The Growth Analytics book is currently set to be released in 2024. The final version will sell at $89 but newsletter subscribers will receive an early-bird version at $44.

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Frequently asked questions

What do I need to know before reading 'Growth Analytics'?
While having a basic understanding of product management can be helpful, the book is designed to accommodate all levels. We start with the fundamentals and progressively build up to advanced topics.
How is this book different from other analytics books?
There's never been a good analytics book solely focused on growth. In fact, although there are good blog posts and resources out there, I'd argue that there hasn't been a great book on metrics or analytics in the last 11 years, since Lean Analytics. This book stands out because it's specifically tailored for people who want to make sense of their data in a way that's practical, not just theoretical.
What is your return policy?
If you are unsatisfied with your purchase, you can request a full refund by emailing info{@}shokasonjuku.com. To be eligible, you'll need request the refund within 7 days of purchase. By purchasing, you're agreeing to the stated refund policy.
Can I expense it / get a receipt or invoice?
Absolutely, After making a purchase we will automatically email you a receipt. That email will include a link to generate a more detailed invoice that can include your company information, should you need that for tax purposes.
Can this book help me if I'm not a data analyst or a product manager?
Definitely. Growth Analytics is valuable for anyone involved in product, including designers, marketers, entrepreneurs, and business owners.