Make Sense of Your Data and Unlock the Secrets to Growth
Find metrics that matter. Discover how to leverage data to drive product success. The answers for growth are in your data, you just need to learn how to look for it.
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Problem
Modern teams are data-rich but insight-poor
Despite modern product teams collecting lots of data, most teams don't know what to do with it. Their analytics tools are churning out data, but they're silent on the 'how' of leveraging this data for tangible growth; they're data-rich but insight-poor.
They're equipped with numbers but are navigating blind when it comes to actionable growth strategies, and leave their feature decisions to intuition, experience, or biased data cherry picking.
Achieve data-driven growth
This is why I began writing Growth Analytics. This book is more than a guide about product analytics; it is a playbook for achieving growth. It's not just about understanding what your data says; it's about knowing what to do with it.
By the end of the book, you'll understand your product and user health better, how to read your data better, and how to achieve data-driven growth.
Topics covered
We cover everything you need to know to run your product with a data-driven growth mindset.
- Learn the most important metrics to track
- Understand why being gut-driven is a bad strategy
- Learn proven growth hacks, tactics, and strategies
- Learn why the scientific method is the best strategy for growth
- Find the metrics that matter to specifically your company
- Design the perfect data dashboard for growth teams
- Learn what measurement tools to use
- Understand how to transform into a data-driven company
- Find your North Star Metric
- See how to experiment like a growth professional
- Know when you've reached Product Market Fit
- Understand the common data pitfalls
- Figure out what caused your metrics to go up or down
- Learn statistical concepts that matter for growth
Take a sneak peek
The book covers everything from what data is, what metrics to track for growth, how to organize those metrics into categories, and how to use those metrics to drive actionable growth.
About the Author
Created by Product Analytics and Growth Expert, Shoin Wolfe
I'm Shoin Wolfe. From startups to enterprises, I've helped companies fix their product metrics, find growth-driving data insights, make their product teams data-driven, and create growth experiments that move the needle. I do most of my growth and analytics advising through my firm Shoka Sonjuku.
I also co-founded Tokyo Tech Meetup, Japan's biggest international tech meetup group.
Companies I've helped grow
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Frequently asked questions
What do I need to know before reading 'Growth Analytics'?
While having a basic understanding of product management can be helpful, the book is designed to accommodate all levels. We start with the fundamentals and progressively build up to advanced topics.
How is this book different from other analytics books?
There's never been a good analytics book solely focused on growth. In fact, although there are good blog posts and resources out there, I'd argue that there hasn't been a great book on metrics or analytics since Lean Analytics. This book stands out because it's specifically tailored for people who want to make sense of their data in a way that's practical, not just theoretical.
What is your return policy?
If you are unsatisfied with your purchase, you can request a full refund by emailing info[@]shokasonjuku.com. To be eligible, you'll need to request the refund within 7 days of purchase. By purchasing, you're agreeing to the stated refund policy.
Can I expense it / get a receipt or invoice?
Absolutely. After making a purchase we will automatically email you a receipt. That email will include a link to generate a more detailed invoice that can include your company information, should you need that for tax purposes.
Can this book help me if I'm not a data analyst or a product manager?
Definitely. Growth Analytics is valuable for anyone involved in product, including designers, marketers, entrepreneurs, and business owners.